{"product_id":"muddy-paws-peptide-skin-coat-care-1-5kg","title":"Muddy Paws Peptide+ Skin \u0026 Coat Care 1.5kg","description":"\u003cp\u003eA dog’s skin and coat condition and appearance serve as immediate indicators of its overall health and well-being. Canine dermatological disorders have been recognised by \u003cbr\u003eveterinary surgeons as a major issue in small animal practice, with an estimated 15-30% of the dog population worldwide affected by skin conditions.\u003cbr\u003eMuddy Paws new Peptide+ Skin \u0026amp; Coat diet has been specially created to help support skin and coat health. \u003cbr\u003e75% of the pet owners who participated in the feeding trials reported seeing improvements in their dogs’ skin and coat conditions.\u003cbr\u003eVista Pet (2021) Study Report R20DG1218 Dry Dog Food Study\u003c\/p\u003e\n\u003cp\u003eSkin barrier function\u003cbr\u003eThe increased absorption of peptides ensures an ideal supply of amino acid building blocks required for the synthesis of key proteins such as keratin (in hair and epidermis), collagen and elastin (dermis layer) that are essential for skin strength, elasticity and barrier function. In addition, collagen peptides have been shown to have a number of beneficial effects on skin health, including increased collagen and elastin production, increased dermis thickness, increased hydration and increased elasticity.\u003cbr\u003e\u003cstrong\u003eHypoallergenic peptides\u003c\/strong\u003e\u003cbr\u003eDermatological problems can be the result of sensitivity or allergy to protein in the diet. By hydrolysing the protein to create small peptides the likelihood of causing a reaction is minimal\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\u003cbr\u003eFreshly Prepared Hydrolysed Salmon (35%), Potato, Sweet Potato, \u003cbr\u003eHydrolysed Dried White Fish (14%), Salmon Oil (4%), Beet Pulp, \u003cbr\u003eSoya Oil (3%), Hydrolysed Salmon Gravy (2.5%), Minerals, Dried \u003cbr\u003eAlgae (Schizochytrium sp.) (0.2%), Borage Oil (0.2%), Marigold \u003cbr\u003e(Source of Lutein)\u003c\/p\u003e\n\u003cp\u003eANALYTICAL CONSTITUENTS\u003cbr\u003eCrude Protein   25%\u003cbr\u003eCrude Fat  15%\u003cbr\u003eCrude Fibre  2 .5%\u003cbr\u003eCrude Ash 7 .5%\u003cbr\u003eMoisture  8%\u003cbr\u003eNFE  42%\u003cbr\u003eMetabolisable Energy  381 kCal\/100g\u003cbr\u003eOmega-6 Fatty Acids 3 .7%\u003cbr\u003eOmega-3 Fatty Acids  2%\u003cbr\u003eCalcium 1 .3%\u003cbr\u003ePhosphorus 1 .1%\u003cbr\u003eCollagen   2 .9%\u003c\/p\u003e\n\u003cp\u003eNUTRITIONAL ADDITIVES (PER KG)\u003c\/p\u003e\n\u003cp\u003eVitamins:\u003cbr\u003eVitamin A    14,423 IU\u003cbr\u003eVitamin D3    2,000 IU\u003cbr\u003eVitamin E   96 IU\u003cbr\u003eTrace Elements:\u003cbr\u003eZinc (Zinc Sulphate Monohydrate)   69 mg\u003cbr\u003eIron (Iron II Sulphate Monohydrate)  48 mg\u003cbr\u003eManganese (Manganeous Sulphate Monohydrate) 34 mg\u003cbr\u003eCopper (Copper II Sulphate Pentahydrate)   10 mg\u003cbr\u003eIodine (Calcium Iodate Anhydrous \u0026amp; Potassium Iodide)  1 .33 mg\u003c\/p\u003e","brand":"Muddy Paws","offers":[{"title":"Default Title","offer_id":53055570739467,"sku":null,"price":18.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1461\/9147\/files\/GPS-Label.png?v=1777469477","url":"https:\/\/muddypawsberkhamsted.myshopify.com\/products\/muddy-paws-peptide-skin-coat-care-1-5kg","provider":"Muddy Paws","version":"1.0","type":"link"}