{"product_id":"muddy-paws-peptide-healthy-living-1-5kg","title":"Muddy Paws Peptide+ Healthy Living 1.5kg","description":"\u003cp\u003eGood health is vital to a dog’s quality of life and longevity. With growing awareness of the role nutrition plays, more pet parents are seeking high quality food that supports pets at \u003cbr\u003eevery life-stage. \u003cbr\u003eAdvances in veterinary care and growing awareness of pet health have helped dogs live longer than ever before. However, with longer lifespans come greater risks of age-related \u003cbr\u003eissues, including joint pain, digestive challenges and skin conditions. As a result, there is a shift towards preventive care and tailored nutrition. Addressing health needs early, especially through diet, can help delay chronic issues and support healthy development and ageing.\u003cbr\u003eThe Peptide+ Hypoallergenic Healthy Living diet provides 75% reduction in free radicals \u003cbr\u003eto support a healthy immune system.\u003cbr\u003eUniversity of Liège - 2024 Study\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFRESHTRUSION HDP\u003c\/strong\u003e\u003cbr\u003eThe Freshtrusion HDP process enhances the digestibility and bioavailability of Freshly Prepared meat.\u003cbr\u003eFreshtrusion HDP is a unique process that involves cooking fresh meat and fish ingredients in the presence of a natural enzyme, which breaks down proteins into small peptides. \u003cbr\u003eThe size of peptides plays a crucial role in protein digestibility and absorption. When protein is not effectively absorbed, it leads to a reduction in nutritional value.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE POWER OF PEPTIDES\u003c\/strong\u003e\u003cbr\u003eAntioxidants protect against Oxidative Stress\u003cbr\u003eHelping dogs get the full nutritional benefit from their food is important at every life \u003cbr\u003estage. Puppies need high-quality, easily digestible protein to support rapid growth and \u003cbr\u003edevelopment, while in adult and senior dogs, the ability to process and use protein can \u003cbr\u003enaturally decline over time. Physical activity, growth, ageing, and environmental factors \u003cbr\u003ecan all contribute to oxidative stress, an imbalance caused by harmful molecules known \u003cbr\u003eas free radicals. Peptides in this recipe have antioxidant properties which help neutralise \u003cbr\u003ethese free radicals, supporting cellular health, recovery, and overall vitality. Protein \u003cbr\u003ehydrolysis also enhances palatability, making meals more appealing for puppies exploring \u003cbr\u003enew tastes, as well as for dogs with reduced appetite or selective eating habits.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eCollagen supports Joint Health\u003c\/strong\u003e\u003cbr\u003ePeptides are rich in essential amino acids – the building blocks for key proteins such \u003cbr\u003eas collagen, which is vital for maintaining strong joints, cartilage, and connective \u003cbr\u003etissues. In puppies, collagen supports the healthy development of growing bones \u003cbr\u003eand joints, while in adult and senior dogs it helps maintain mobility and flexibility.\u003cbr\u003eTogether, these benefits make peptides a powerful tool for dogs of all ages, \u003cbr\u003epromoting healthy development and ageing, joint health and overall vitality in dogs\u003c\/p\u003e\n\u003cp\u003eCOMPOSITION\u003cbr\u003eFreshly Prepared Hydrolysed Salmon (32.5%), Potato, Sweet Potato, Hydrolysed Dried Salmon (15.5%), Salmon Oil (6%), Hydrolysed Salmon Gravy (2.5%), Coconut Oil (2%), Beet Pulp, Minerals, Wellness Blend™ 0.6% (Seaweed 0.1%, Turmeric 0.1%, Orange 0.1%, Linseed 0.1%, Carrot 0.1%, Chamomile 0.1%, Fructooligosaccharides (FOS) 175 mg\/kg, \u003cbr\u003eMannanoligosaccharides (MOS) 50 mg\/kg), Dried Marigold (Source of Lutein) \u003c\/p\u003e\n\u003cp\u003eANALYTICAL \u003cbr\u003eCONSTITUENTS\u003cbr\u003eCrude Protein  24 % \u003cbr\u003eCrude Fat  15 .5 % \u003cbr\u003eCrude Fibre  2 .5 % \u003cbr\u003eCrude Ash   8 .5 % \u003cbr\u003eMoisture  8 % \u003cbr\u003eNFE  41 .5 % \u003cbr\u003eMetabolisable Energy   379 kCal\/100 g \u003cbr\u003eOmega-6 Fatty Acids   2 .1 % \u003cbr\u003eOmega-3 Fatty Acids   2 .3 % \u003cbr\u003eCalcium 1 .3 % \u003cbr\u003ePhosphorus  1 .2 % \u003cbr\u003eCollagen  2 .8 %\u003c\/p\u003e\n\u003cp\u003eNUTRITIONAL ADDITIVES \u003cbr\u003e(PER KG)\u003cbr\u003eVitamins:\u003cbr\u003eVitamin A   14 423 IU \u003cbr\u003eVitamin D3   2 000 IU \u003cbr\u003eVitamin E   96 IU\u003cbr\u003eTrace Elements:\u003cbr\u003eZinc (Zinc Sulphate Monohydrate)   48 mg\u003cbr\u003eIron (Iron II Sulphate Monohydrate)   48 mg\u003cbr\u003eManganese (Manganous Sulphate Monohydrate)  34 mg\u003cbr\u003eCopper  (Copper II Sulphate Pentahydrate)    12 mg\u003cbr\u003eIodine (Calcium Iodate Anhydrous)  0 .96 mg\u003cbr\u003eProvitamins:\u003cbr\u003eL-Carnitine  721 mg\u003c\/p\u003e","brand":"Muddy Paws","offers":[{"title":"Default Title","offer_id":53055570772235,"sku":null,"price":18.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1461\/9147\/files\/GPH_-_label.png?v=1777467278","url":"https:\/\/muddypawsberkhamsted.myshopify.com\/products\/muddy-paws-peptide-healthy-living-1-5kg","provider":"Muddy Paws","version":"1.0","type":"link"}